Facebook: Apology and Everything After

December 5, 2007

About a month ago, Facebook launched Beacon. Today, Mark Zuckerburg acknowledged that his firm hadn’t been very bright about Beacon.

We’ve made a lot of mistakes building this feature, but we’ve made even more with how we’ve handled them. We simply did a bad job with this release, and I apologize for it…

Last week we changed Beacon to be an opt-in system, and today we’re releasing a privacy control to turn off Beacon completely.

Mark’s post hasn’t lacked for links. For example, today’s poll at Mashable is about “Zuckerberg’s apology and associated updates to Facebook.” As I write this, it’s a close thing between “Too Little, Too Late; Facebook’s Screwed!” and “Nobody Cared Except Us Web Heads Anyway!” with “Good Enough for Me; Let’s Move On” in third place. My own vote in the poll reflected the data I recently gathered.

2 Responses to “Facebook: Apology and Everything After”


  1. […] Picking up on that Facebook reference, it seems that the Bear can be more seductive than the Beacon. Posted by Andrew Filed in Business Tags: beacon, buildabear, facebook, kid, […]


  2. […] at Build-A-Bear. Andrew at Changing Way quipped that "the Bear can be more seductive than the Beacon." Curmudgeon-in-Training pointed out that "kids, and parents, are getting numb to this […]


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