Content, Connection, and Directions

December 11, 2007

You may have been in on the recent conversation about blogs, social networks, and the stuff in between. To refresh your memory, or to get you caught up, here are three contributions to the conversation:

Alex Iskold just offered an evolutionary perspective on personal publishing. Blogs (e.g., Blogger, Movable Type, WordPress) were followed by social networks (e.g., MySpace, Facebook) which were followed by microblogs (e.g., Twitter, Tumblr). Alex described each of the three types of personal publishing as a vertical.

Fred Wilson posted a chart that he drew on a conference room whiteboard. His current focus, as a venture capitalist, is on the cluster in the middle: the one he labels as social blogging (and which corresponds to microblogs, in Alex’s term).

I presented my perspective on this issue in terms of content and connection. Blogs tend to emphasize content, social networks tend to emphasize connection.

I implicitly drew a horizontal line from content to connection, and placed blogs toward one end and nets toward the other. I think of Alex’s verticals as bounded by lines slicing up my horizontal continuum.

Fred’s line is of course diagonal. The more I think about it, the more I think that mine should also be diagonal. In fact, when I get some time (which I may do if my son’s nap continues) I’ll draw a two-dimensional chart, with content and connection as the two axes.

But now I should finish off the post-in-progress about LiveJournal, a product of great relevance to this conversation…

One Response to “Content, Connection, and Directions”


  1. […] tools, Wikipedia is about codification, while Facebook is about personalization. This reminds me of my distinction between content and connection, although that’s more because it’s my distinction than because it’s become widely […]


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