Changing Way

Blogs are buzzing about Sony BMG’s bizarre decision to require customers to buy a card from a store (as in real world, as in having to leave the house) in order to buy DRM-free music online. Here are a couple of theories as to why Sony is doing this:

• It’s nearly like Sony BMG is setting this up to fail, so they can then go back to only selling DRM infested music whilst saying that there wasn’t demand for DRM free music because this experiment failed.
• Now, why do I get the strange feeling that Sony doesn’t fully understand this tubey Internet thingamy-bob?

I’m inclined to wield Hanlon’s razor and lean toward the latter explanation.