Qtrax Execution

January 29, 2008

A few days ago, many were the pixels devoted to the music service Qtrax. I quoted, with tacit approval, some harsh words about the Qtrax model.

It now seems that Qtrax’ model is brilliant compared with its execution. It deserves a place in the how-not-to-launch-a-business category: if a startup is going to spend nearly $1 million announcing a new digital music service claiming more than 25 million free legal song downloads, it might want to coordinate its announcement with the music labels it is supposedly partnering with.

One Response to “Qtrax Execution”


  1. I posted some Qtrax screen shots on my blog. Check it out.


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