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	<title>Comments on: Cost of Ad-Free Blogging at WordPress.com</title>
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	<link>http://changingway.org/2008/05/09/cost-of-ad-free-blogging-at-wordpresscom/</link>
	<description>Andrew weighs in on the ways in which the web and the world are changing</description>
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		<title>By: that girl again</title>
		<link>http://changingway.org/2008/05/09/cost-of-ad-free-blogging-at-wordpresscom/#comment-5227</link>
		<dc:creator><![CDATA[that girl again]]></dc:creator>
		<pubDate>Sat, 10 May 2008 20:26:01 +0000</pubDate>
		<guid isPermaLink="false">http://changingway.wordpress.com/?p=950#comment-5227</guid>
		<description><![CDATA[$25 per year is a sensible amount. (Insanejournal are asking the same at the moment, while LJ paid accounts are a little less at $20). More than that, and people start to think they might as well go self-hosted. 

Of course, the other thing those sites have going for them is that people will invest in upgrades they don&#039;t really need just to support the site. Wordpress.com aren&#039;t perceived as needing any extra help, so it&#039;s harder for them to sell paid features and they&#039;re that much more reliant on advertising. 

I think rain&#039;s right about the push to attract funding (failure to deliver on other long-promised features such as the theme marketplace and weekend .com support suggests they&#039;ve burned through the last round, and I doubt they&#039;d be able to launch talkpress without another one). And I still wouldn&#039;t rule out some sort of advertising partnership with a &lt;a href=&quot;http://www.guardian.co.uk/business/2008/may/07/yahoo.yahoo&quot; rel=&quot;nofollow&quot;&gt;desperate Yahoo&lt;/a&gt;.]]></description>
		<content:encoded><![CDATA[<p>$25 per year is a sensible amount. (Insanejournal are asking the same at the moment, while LJ paid accounts are a little less at $20). More than that, and people start to think they might as well go self-hosted. </p>
<p>Of course, the other thing those sites have going for them is that people will invest in upgrades they don&#8217;t really need just to support the site. WordPress.com aren&#8217;t perceived as needing any extra help, so it&#8217;s harder for them to sell paid features and they&#8217;re that much more reliant on advertising. </p>
<p>I think rain&#8217;s right about the push to attract funding (failure to deliver on other long-promised features such as the theme marketplace and weekend .com support suggests they&#8217;ve burned through the last round, and I doubt they&#8217;d be able to launch talkpress without another one). And I still wouldn&#8217;t rule out some sort of advertising partnership with a <a href="http://www.guardian.co.uk/business/2008/may/07/yahoo.yahoo" rel="nofollow">desperate Yahoo</a>.</p>
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		<title>By: raincoaster</title>
		<link>http://changingway.org/2008/05/09/cost-of-ad-free-blogging-at-wordpresscom/#comment-5207</link>
		<dc:creator><![CDATA[raincoaster]]></dc:creator>
		<pubDate>Fri, 09 May 2008 19:17:07 +0000</pubDate>
		<guid isPermaLink="false">http://changingway.wordpress.com/?p=950#comment-5207</guid>
		<description><![CDATA[I was including the bigger blogs before they go pro, eg Failblog, at an average of ten bucks, using the overall &quot;it makes enough to pay for hosting&quot; talk I&#039;ve heard. But yes, Dr Mike opened my eyes to the total amount of money.

There&#039;s an additional factor. I really think they&#039;re looking to attract funding from major media sources, and those are very keen on advertising. I think this upgrade is completely off the table until the next round of funding is closed, and I think they want that to happen soon.]]></description>
		<content:encoded><![CDATA[<p>I was including the bigger blogs before they go pro, eg Failblog, at an average of ten bucks, using the overall &#8220;it makes enough to pay for hosting&#8221; talk I&#8217;ve heard. But yes, Dr Mike opened my eyes to the total amount of money.</p>
<p>There&#8217;s an additional factor. I really think they&#8217;re looking to attract funding from major media sources, and those are very keen on advertising. I think this upgrade is completely off the table until the next round of funding is closed, and I think they want that to happen soon.</p>
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		<title>By: Dr. Mike Wendell</title>
		<link>http://changingway.org/2008/05/09/cost-of-ad-free-blogging-at-wordpresscom/#comment-5206</link>
		<dc:creator><![CDATA[Dr. Mike Wendell]]></dc:creator>
		<pubDate>Fri, 09 May 2008 19:08:16 +0000</pubDate>
		<guid isPermaLink="false">http://changingway.wordpress.com/?p=950#comment-5206</guid>
		<description><![CDATA[What&#039;s really scary is that even if Automattic is making just a few dollars a month on each blog, multipling it by the number of blogs that are active and visable, it&#039;s some serious cash.

Raincoaster&#039;s &quot;quote&quot; actually comes from a couple of months ago where she mentioned in passing that Automattic couldn&#039;t be making that much money off of advertising and how the $29 million just raised outdistanced the amount.  I walked her through the numbers and showed here is was about at the same level.  Even if a blog makes ten cents a day, when multiplied by the number of active and viewed blogs over at wp.com, it&#039;s some serious cash every month coming in.

The ten bucks a month seems high to me.  At ten cents a day on average, I&#039;d put it more around $3-4 a month brought it.  It&#039;s still some serious cash.  Do remember though that for every high end blog that gets 5k hits a day, there&#039;s hundreds that only get a few hits so I think it balances.

edublogs.org is &lt;a href=&quot;http://edublogs.org/2008/02/07/introducing-edublogs-supporter/&quot; rel=&quot;nofollow&quot;&gt;removing adverts&lt;/a&gt; at $25 a year as well as throwing in some extra features.]]></description>
		<content:encoded><![CDATA[<p>What&#8217;s really scary is that even if Automattic is making just a few dollars a month on each blog, multipling it by the number of blogs that are active and visable, it&#8217;s some serious cash.</p>
<p>Raincoaster&#8217;s &#8220;quote&#8221; actually comes from a couple of months ago where she mentioned in passing that Automattic couldn&#8217;t be making that much money off of advertising and how the $29 million just raised outdistanced the amount.  I walked her through the numbers and showed here is was about at the same level.  Even if a blog makes ten cents a day, when multiplied by the number of active and viewed blogs over at wp.com, it&#8217;s some serious cash every month coming in.</p>
<p>The ten bucks a month seems high to me.  At ten cents a day on average, I&#8217;d put it more around $3-4 a month brought it.  It&#8217;s still some serious cash.  Do remember though that for every high end blog that gets 5k hits a day, there&#8217;s hundreds that only get a few hits so I think it balances.</p>
<p>edublogs.org is <a href="http://edublogs.org/2008/02/07/introducing-edublogs-supporter/" rel="nofollow">removing adverts</a> at $25 a year as well as throwing in some extra features.</p>
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		<title>By: yet another post about ads &#171; wordpress™ wank</title>
		<link>http://changingway.org/2008/05/09/cost-of-ad-free-blogging-at-wordpresscom/#comment-5204</link>
		<dc:creator><![CDATA[yet another post about ads &#171; wordpress™ wank]]></dc:creator>
		<pubDate>Fri, 09 May 2008 16:34:39 +0000</pubDate>
		<guid isPermaLink="false">http://changingway.wordpress.com/?p=950#comment-5204</guid>
		<description><![CDATA[[...] May 9, 2008 at 5:34 pm &#183; Filed under bubble, dot com, speculation, wank   Andrew on why the long-promised adsense upgrade remains vapourware. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] May 9, 2008 at 5:34 pm &#183; Filed under bubble, dot com, speculation, wank   Andrew on why the long-promised adsense upgrade remains vapourware. [...]</p>
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