The book is incredibly well crafted. Many times I found myself applauding decisions made by the authors and the rest of the team (editors, etc.). For example, although the book is to a large extent about how to succeed amidst the groundswell, there are failure stories as well as success stories. There are just enough to provide balance and to avoid too rosy a picture, but no more than that.
Another decision the authors made, and made very well, concerns the discussion of specific social technologies. Although technologies such as blogs and social networks are fundamental to the groundswell, the authors resist the temptation to provide a lot of detail about specific tools. They are right to do so, because the tools will change, while the basic groundswell of people using the social tools to hand at the moment will continue.
If there is one thing not to my taste about the book, it’s that it is so thoroughly crafted that I sometimes wished for rough edges to provide some texture. To illustrate this, I’ll follow in the footsteps of those who have placed Groundswell in a tradition going back through Naked Conversations to The Cluetrain Manifesto. (One such is Conversations co-author Shel.)
Cluetrain is wildly uneven. It’s like an album on which the central track is an all-time classic, but some of the other tracks serve best as warnings of the effects of drug use. Conversations is an excellent early mapping of Blogistan, complete with travel guide for businessfolk. (Perhaps I am biased toward it, since I provided feedback on the chapters as Shel blogged early drafts.)
Like Conversations, Groundswell is rich with case studies. However, Groundswell also includes more numbers. It also provides a more specific framework for action than does either of its forerunners. That POST framework is illustrated by my previous post. You might also want to see my Groundswell mindmap post.
So this is the third of three posts I probably wouldn’t have written were it not for getting a review copy. I like to think I’ve more than justified the publisher’s investment in my copy.