Two SoundCloud partners seem particularly interesting right now: The Hype Machine and Automattic. The former partnership has just been announced: I first read about it at TechCrunch, but the post there seems rather hastily written; there is a better account of what it means for various creatures in the ecosystem at the SoundCloud blog.
The partnership between SoundCloud and Automattic takes the form of a shortcode enabling the use of the SoundCloud music player on WordPress.com blogs. This blog, despite its .org URL, is currently hosted at WordPress.com. So let’s use that player to hear a track on one of the albums I’m looking forward to.
(The Mumford and Sons album, Sigh No More, isn’t out in the USA yet.)
Edit, a little later: SoundCloud seems to be running really slowly today; I don’t know if it has anything to do with the Hype Machine connection. Of course, having criticized the TC post as hasty, I found a couple of things that needed correcting in this very post.