WordPress and Less, Tumblr and Micro-Publishing
February 21, 2011
Blogs were once the outlet of choice for people who wanted to express themselves online. But with the rise of sites like Facebook and Twitter, they are losing their allure for many people — particularly the younger generation.
Former bloggers said they were too busy to write lengthy posts and were uninspired by a lack of readers. Others said they had no interest in creating a blog because social networking did a good enough job keeping them in touch with friends and family.
I saw the article via a blog post, albeit one so short that it wouldn’t have been out of place on Facebook or Twitter. The post was by Toni, CEO of Automattic, the firm that runs WordPress.com (among other things).
The guy who put the Matt in Automattic responded to the article at a more traditional blog post length. He pointed out the big picture: “people of all ages are becoming more and more comfortable publishing online.” He also described the various tools publishing as complementary.
Tumblr is a particularly interesting publishing tool in this context, so it was good that an interview with Tumblr founder David Karp went online today (at TechCrunch). He admires WordPress as a tool for “long-form publishing.” David founded Tumblr for people whose dislike of writing presents a barrier to blogging.
But don’t Twitter and Facebook lower those barriers even further? They do, but they lack a strong expressive identity, argues Karp… Tumblr, in contrast, is built to be a place you can be proud to call your online home. It’s very design-oriented and you can customize your Tumblr to reflect your personality.
I think that’s a pretty good characterization of Tumblr, or at least a good motive for founding it and for using it. Meanwhile, I’m posting this on WordPress, which will automatically tell my Twitter followers about it. Hey Twitter types, and others, thank you for reading this opus.