January 26, 2012
There’s a big difference between free of charge and any charge, no matter how small. That’s on observation often made about e-business. When it comes to the web, part of the difference arises from difficulties with micropayments. Another part arises from the way we think about costs; this part applies to even to the most tangible and familiar of objects.
Consider, for example, the plastic or paper bags given away by many stores, including supermarkets. They are no longer given away for free in Montgomery County, Maryland, where I live.
Montgomery County passed legislation… that places a five-cent charge on each paper or plastic carryout bag provided by retail establishments in the County to customers…
Montgomery County’s legislation, similar to Washington DC’s Bag Law, is designed to create an incentive for the public to reduce use of disposable bags by bringing reusable bags.
Will it work? I have evidence that it does. And by evidence, I mean anecdote: stories of my own behavior, and conversations at cash registers. I have gone back into the house to get shopping bags as I am about to drive to the store, then remembered that I’ll be charged if I get new bags. I am trying to keep a stock of bags in the car for the inevitable occasions on which I forget to grab bags from the house.
This effect isn’t due to the size of the difference: the five-cent difference between free and a nickel is bigger than five cents. Moreover, the directions of the five-cent difference matters. The local Giant supermarkets used to give five cents back for every bag a customer brought in. But the gain of five cents per bag wasn’t enough to make me bring bags to the store.
So there are two five-cent differences involved here. The loss of five cents per bag used affects my behavior, while a gain of five cents per bag rarely did. Those familiar with the concept of loss aversion shouldn’t be surprised. That said, I’ve been familiar with the concept for years, and I am surprised at how effective the five-cent penalty seems to be.
January 9, 2012
If only there was a good way to keep track of people and organizations. The good news is that there is. The bad news it that there are many such ways.
This post focuses on three web-based services for managing contacts: Highrise, Nimble, and Contactually. To be more specific, the focus is on free web-based services for managing contacts. You may not need such a service to be web-based: indeed, you may find an address book, made from dead trees, to be more than adequate. You may have decided that your email service gives you all the online contact management you need. But the premise of this post is that you want a contact management service other than the service provided by your email.
Each of the three services (again, that’s Highrise, Nimble, and Contactually) is freemium: there’s a free version, and one or more versions for which you pay, and which give you more than the free versions gives you. I focus here on the contrast between the free versions. I’m trying them out for contact management. So I provide here a view from the low end of the target spectrum, since they are mainly services for Customer Relationship Management (CRM), which the respective vendors are selling into businesses.
Highrise is Simple CRM by 37signals: that’s how 37s describes it. I’ve been using the free version for contact management for a while. I haven’t had problems, but will bump against the 250 contact limit for the free version if I use it in earnest. 37signals is keen to upgrade me to a paid option such as Plus (20,000 contacts, $49/month) or its suite, in which Highrise is one of four services.
Nimble proposes that you “Turn Your Social Communities into Customers”. It brings together contacts, calendars, and conversations from services including Facebook, LinkedIn, and Twitter. The free version allows up to 3,000 contacts, which will be more than enough for me to be going on with; the paid version is $15 per user per month. Nimble was recently written up at TechCrunch and elsewhere, since it raised $1m in funding from notables including my former colleague Don Dodge.
Contactually (also recently at TechCrunch) is the newest of the three CRM/contact management services. It proposes that you manage relationships “right in your [email] inbox”. I haven’t had time to use it much yet. I should note that I emailed support soon after singing up, and receiving a helpful and friendly reply a few hours later, in the early hours of the morning. That’s not due to a different timezone: Contactually is a local (to me) business, being DC-based.
Now, I should stop writing this, contact some contacts, and look out for any comment you might wish to post here…
January 2, 2012
On Christmas Day, we flew down to Orlando to spend a few days at Disney World. It was the first time there for me and for the kids (who are 8 and 5). I was not one of those wearing a “first time” badge, partly because I see going to Disney as a once in a lifetime thing – as in once is interesting, and enough.
We had three full days, plus some time in each of our travel days. We visited Epcot, the Magic Kingdom, Animal Kingdom, and Downtown Disney. So we didn’t make it to Hollywood Studios. The number of attractions we fitted in were limited by a few factors, including time taken waiting for, and travelling on shuttle buses, and crowds.
Ah yes, the crowds. It was crowded just after Christmas, and seemed to be becoming more so for new year (by which time we were home in Maryland).. Although I don’t like crowds or lines, I was fascinated by the way Disney moves so many people through the parks and attractions, and manages the lines.
I wished more lines were like the one for The Many Adventures of Winnie the Pooh, which went past things for kids to do while waiting. Even if it’s only pushing plastic bees along a bead maze, it helps make the wait go by more quickly for all concerned. That same ride is also eligible for FASTPASS, the system by which you can get a ticket that tells you to return at a later time and pretty much go right in past the line. We were in the line itself, though, since the FASTPASS system didn’t allow us to overlap reservations.
We of course took many photos, including this rather unoriginal shot of palm trees and Spaceship Earth. We didn’t take that particular ride through time and space… well, perhaps there will be another Disney visit for us.
December 22, 2011
I wish the term content management system (CMS) would go away. I make that wish after reading a post by David Strom at ReadWriteWeb about what’s wrong with today’s CMSs.
As usual when CMSs are the subject, the conversation quickly get strange. One of David’s problems with is that some CMSs are (or started as) blogging platforms, and so suffer from excessive ease of use: “today’s blogging platforms make it so easy to post new content to a website that almost anyone can do it.”
In comments, Scott Fulton (another RWWer) declares that the term CMS results in a score of 0 for 3. That’s the precise opposite of my problem with the term. It seems to me that almost everything qualifies as a CMS. It allows for content? Check. Some sort of management is possible? Check. It’s a system? Check, in that it’s a system of components forming a whole? Again, almost anything can get a check for that. That renders a score of 3 for 3 so common as to make the score, and the term CMS, almost meaningless.
The most interesting (to me) passage in David’s post is:
Each time I transition to a new CMS, (as we are about to do here at RWW), hope springs eternal that I will find the one true system. And then, these hopes are quickly dashed.
So I’ll be looking out for answers to the following questions:
- Which CMS is RWW about to move to?
- Why is there hope that it will be an improvement?
- How and when will these hopes be dashed?
December 21, 2011
Is it possible to run multiple WordPress websites with just one install of the WordPress software? The answer is yes. It has been yes since the release of WordPress 3.0. Prior to that, it was a qualified yes.
Prior to the release of 3.0, you could use WPMU (WordPress Multi-User) to run multiple sites on a single install. The folding of WPMU into WordPress core was, in my opinion, the main reason that the release deserved to be 3.0, rather than 2.WhateverWouldHaveBeenNext.
When WPMU was newish, and newly appointed as the official method of multi-site WordPress, I ran a blog about WPMU: How Do You MU? I kept track of WPMU installations.
I also did a survey of WPMU administrators. That was 5 years ago, so it’s ancient history. But ancient history can be interesting, so you might want to check out the posts including the results of the survey.
It would be interesting to see a survey of multisite networks on WordPress. I’ll do one if given sufficient encouragement…
This post is part of an occasional effort to consolidate my blogging efforts. Almost everything new will be here at Changing Way.
December 21, 2011
December 20, 2011
So, you’re on the web (or you wouldn’t be reading this) and you need to identify yourself to various web services and to various web readers, many of whom are real human beings. I was enthusiastic about OpenID a few years ago. But OpenID resonated with only a small and rather specialized subset of people.
Most people want to use an online identity they already have, or are already considering having, rather than forging a new “one identify to rule them all”. That cuts the field down rather drastically.
Maybe you want an identity that is lightweight, in the sense that it doesn’t carry the burden of private information. That’s an argument against Facebook, which seems to want to be your identity and to gather somewhat private stuff about you.
Fred Wilson argues that the lightweight criterion suggest Twitter as identity provider.
Twitter is default public and everyone knows that’s what it is. Your Twitter identity is the lightest weight, most public, and therefore the best identity on the web.
I’m inclined to agree with Fred. How about you?