Platlication is a new word, and a new blog. The word combines platform and application. Think Twitter as an example. It’s an application, in that you can go to Twitter.com, and tweet and follow away. Twitter is also a platform, in that applications can be built on it.
Even though its stock has plummeted, Yahoo still has a lot going for it. For example, there’s the more than 200 million Ymail users (including me, although andrew at changingway dot org is the best address for email related to this blog). Many have remarked that Yahoo should do more with and for that userbase (again including me).
How about Ymail as an application platform? That would be obvious, and perhaps late, given what Facebook, Google, and others have been up to. But better late than never, and Om reports that Y seem to be taking the better course.
The program is expected to launch in beta relatively soon with half a dozen small applications running in a sidebar inside the Yahoo mail client (Evite is one of the services that is said to be building a nano-app for this new Yahoo Mail-as-a-platform). Users’ address books would act as a social graph, essentially turning Yahoo Mail into the basis of a whole new social networking experience.
The main problem I see is that the good ship Yahoo seems to be sinking, and so application developers may not want to move resources on to it, and users may not want to keep their stuff on it. Perhaps it needs a new captain…