I’m setting up a website for the PTA of my daughter’s school here in Silver Spring, Maryland. The current post is You can help the PTA by shopping! The PTA treasurer made me aware of three retail chains that will contribute money to the school in proportion to purchases. There is of course some setup to be done, both by the PTA/school and by the supporter/purchaser.

For two of the chains – Giant and Target – supporter setup means linking your store card with the school. I already had a Giant card, and it was very easy. I don’t have a Target card, and wonder why I can’t apply for the type of card I want online – but that’s another story.

This post is more about the third chain – Safeway – or rather, about the way in which shopping at Safeway can result in the chain contributing to the school. It involves a firm called eScrip, of which I’d never previously heard. I became curious about eScript as a fundraising program, and about eScrip as an organization.

As a fundraising program, it stands out from the other two (i.e. Giant and Target) in a couple of ways. First, you deal with eScrip, rather than dealing directly with the store. Those who run their own websites and use commission programs might be reminded of the difference between using Commission Junction and doing affiliate setup at the merchant’s site.

Second, eScrip allows you, not only to register store cards, but also credit cards (and other cards too, but I’ll focus here on credit cards). You can register a credit card with eScrip. If you buy from a merchant that’s signed up from its end, your use of that credit card with that merchant will automagically result in that merchant donating to the school you told eScrip about. eScrip asking for my credit card made me ask about eScrip.

eScrip is a private company. I think that it’s a for-profit. escrip.com doesn’t provide a lof of information about the company itself. But it does have an FAQ including questions such as: who is ESI (Electronic Scrip Inc.), how do I know it’s legit, and who founded the company. eScrip.com links to a Better Business Bureau page, on which eScrip has an A+ rating. Googling does show up many fundraising organizations using eScrip.

I think that ESI is legitimate. I should probably provide my credit card number so that the school benefits when I use my credit card at Amazon and other participating merchants.

Interesting organization, this ESI/eScrip. Interesting stuff, this fundraising. But that’s just what I think. What do you think?

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