I know that CMS stands for Content Management System, but I don’t know what that means. In order to understand what a term describes, it’s often helpful to try to understand what the term doesn’t describe. So, in order not to be a CMS, something has to lack one of the following attributes.

  • Content. I find it hard to see the interest in anything content-free. I suppose that there might be a social network so purely about connection as to be unencumbered by content, but…
  • Management. I find it hard to see the point of something that can’t be managed, especially if we have an eye to the business market as well as to the consumer market.
  • System-ness: but let’s not get into what that might mean.

Since I don’t know what a CMS isn’t, I can’t claim to know what a CMS is. But I do claim to recognize one when I see one, which is perhaps good enough for Web 2.0 (whatever that is) work.

I do understand the argument for free/open source software, in CMSs and elsewhere. So do Forrester, who just wrote a report on what they call WCM (web content management) and open source. Clients are looking at OSWCM (may as well go all the way with the alphabet soup) “as a way of controlling software costs and increasing their access to product-specific expertise in the marketplace.”

The Forrester page doesn’t provide much detail, but there are quotes elsewhere. For example:

For an open source WCM vendor to be relevant, it must have a satisfactory product offering, proven enterprise-level implementations, and a large–and passionate–community of developers and service providers. Currently, enterprises interested in open source should keep an eye on two offerings–Alfresco Software and Drupal.

That quote from the report was posted by Matt Asay of Alfresco. He of course likes the report. So does Jeff Whatcott of Acquia, who wrote that:

Forrester analysts… highlight Drupal (with Acquia backing) and Alfresco as the most “relevant”. Among a wildly crowded field, Drupal+Acquia and Alfresco stood out for strong technical architecture, active communities, and strong commercial backing that make the technology more accessible. Sounds about right, doesn’t it?

By the way, Jeff is among those in the CMS world who don’t like the term CMS. We even find discussion of problems with the term at the site called CMS Report.

Having identified “free is good” as one of things I do understand about CMS, I find it hard to see good prospects for a CMS that is neither free/open source nor free of charge. Nevertheless Markup Factory just launched exactly that.

I have to agree with Mashable Paul that Markup Factory will turn away quite a few interested users who would otherwise quickly become adopters with its paid subsciption model, starting at $14.95/month and with no apparent option of a free trial. Given that, I’m puzzled that it got featured at Mashable, which I believe features only a subset of the launched products it’s told about.

Puzzling place, this CMSland. Rather more complicated than Blogistan.

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