Putting The “We” in WEB

Who fumbled the web? That’s a question I’m asking, mainly at a site called Fumbling the Web. The story so far: if any one organization can be said to have fumbled the web, it’s Yahoo; but that would be a gross oversimplification. So, if FtW turns into a book, many chapters may focus on a single organization, and how it fumbled some aspect of the web.

Who fumbled the web? We did. (That’s at least one chapter, and probably a thread running through FtW.) We’ve been doing so for over a decade, and seem likely to keep doing so. Now, about the “we” in web…

The post title was on the cover of Newsweek (with exactly that punctuation and capitalization, although I’ve changed such things elsewhere in this post). The issue was dated April 3, 2006. The cover showed the founders of Flickr, looking as happy as you’d expect given that Yahoo had just paid (an estimated) $35 million dollars for their business.

Bradley Horowitz, then of Yahoo, sounded like a happy acquirer.

[T]hey had millions of users generating content, millions of users organizing that content… people not on the payroll actually building the thing.

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