June 25, 2011
While there seem to be some big splashes in online music services (see the previous post, about Spotify and Facebook), much of it is caused by treading water. Meanwhile, there’s significant movement in eBooks.
The current big story is Pottermore.com. JK Rowling’s new site will offer many things, including, at last, Harry Potter ebooks. Such is the e-book-business impact that the Wall Street Journal has been very Pottermore-y of late (example).
Sam Jordinson in the Guardian hailed Rowling’s marketing genius.
Pottermore.com has allowed Rowling to neatly sidestep the middle man (Amazon), maintain complete control over pricing, scoop up nearly all the profits from royalties, and keep all the sales information and the further marketing opportunities that offers to herself. She will also more than likely do all of that at a price and quality that will leave her customers almost as delighted as her publishers (who remain on board) and her accountants.
There has been some mockery of JKR’s conversion to ebooks, after years of refusing to allow (legal) Potter ebooks; now she can capture the retailer’s, as well as the author’s, share of the proceeds. I’m not inclined to join the mockery
Part of the reason is that I’ve only recently embarked on ebooks myself, having had thoughts and doubts about ebooks for some time. What’s changed is that I now have an ebook-friendly device: an iPad.
The first full-length ebook I bought was Ian McDonald’s The Dervish House. I bought it at Amazon, when it was on sale for a couple of bucks. So I am using the Kindle application on the iPad, and it’s going pretty well so far.
I can’t bring myself to pay as much for an ebook as for the corresponding physical book. That may well change with time, and would be different if the ebook had worthwhile extras.
I don’t expect to be among the many who buy ebooks at Pottermore, although I’m sure I expect I’ll give the site a try.