January 1, 2011
I’ve posted before on Schoology, a Learning Management System (LMS) with social networking features. This post follows up by identifying some of the challenges facing the new LMS, and the startup behind it. I focus on Schoology as an LMS for educational clients (as opposed to enterprise clients) on the basis of its current testimonials.
The first challenge is awareness. Decision-makers, such as university information technology officers, need to be aware that there is an LMS called Schoology and that it offers social networking features. The LMS market is crowded enough that achieving awareness may not be easy.
The second challenge is articulating the importance of social media in an LMS. Students already have access to social media, in the form of Facebook, Twitter, etc. Is the LMS enhanced by including another set of social media tools?
The third is making the case that a new LMS is required in order to integrate learning management and social media. If those making the LMS purchase decision consider social media important, they are likely to communicate this to Blackboard and other incumbents. Schoology already includes social features, and hence has a head start, but the lead may not be insurmountable.
A fourth challenge relates to Schoology’s credibility. There are two aspects to this. Is Schoology, a new LMS, as well-developed in terms of features and robustness as established solutions such as Blackboard? Does it execute the basics, such as setting up courses and enrolling students, as smoothly as systems that have been used for these basics for many years at many institutions?
The other aspect of Schoology’s credibility challenge relates to Schoology, the startup, rather than to the LMS it offers. It is a fact of entrepreneurial life that many startups fail. Even startups that succeed often do so by being acquired, thus making their founders and investors money. But will the firm that did the acquiring continue to support the product, or did it make the acquisition in order to reduce competition or redeploy the talent of the acquired company? This is a concern often raised in the LMS market, especially in the light of acquisitions by Blackboard.
The above is rather unbalanced, as a list of challenges without discussion of how Schoology intends to overcome them. Rather than make this post longer by adding what I think Schoology is doing, or should do, in the light of these challenges, I’ll contact the Schoology folks to see what they have to say.