So, what isn’t (just) search? The last week or two has given us great insight into this question.

  • Yahoo is not a search company. Good call by CEO Carol Bartz. I’m glad to see that the stock has gone up: I bought some a few months ago, on the basis that things couldn’t get much worse without provoking a takeover.
  • Wolfram Alpha is not a search engine. It’s “a computational knowledge engine,” and so can do some things better than Google or other search engines.
  • Bing is, according to one of its URLs and to the video currently there, a decision engine. I agree with Erick at TechCrunch that Bing isn’t the best name. It makes me think of the singer, and of the song “I’m dreaming of a blue screen of death“.

For the record, I’m not a search engine either. I am married with children.

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