Corporate Blogging Typology

Brian Oberkirch provides such a typology, and Shel Israel provides a link to it.

As I read Brian’s post, I decided that:

• Of the types of corporate blogger he identifies, I find “Company Evangelist” the most interesting. I agree with Brian that the best example is, or was, Microsoft-era Robert Scoble. My favorite current example is also from Microsoft: Don Dodge.
• I’ll draw Brian’s post to the attention of the students in the Blogging and Business course I’m currently teaching.