Teen Shopping Survey: Scary Snippets

Only one of these really scares me, while the others just strike me as somehow silly.

  • 25 percent said they would pay $500 for the iPhone.
  • Hollister, a concept of Abercrombie & Fitch, took the top spot as the most frequent overall [shopping] destination for the fifth consecutive survey.
  • We think the industry is going through a gradual maturing of a strong denim-driven fashion cycle.

Each of the above quotes comes from a Piper Jaffray study of teen shopping and brand preferences. The one that scares me is the one also quoted by Paul.

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