Tim Bray identifies five upsides of the blog site that’s accessible to any Sun employee to write about anything. I particularly like the last of them.
The morale-boost has been tremendous. Right at the moment, less than 10% of the workforce are actually committed bloggers to the extent of posting once a week or more; but the uplift from knowing that if you have something to say, it’s OK with the company for you to just go and say it to the world, that’s huge.
The downside: “it’s hard to come up with one.”
The snappy closing line (also quoted by Justin, whose post pointed me to Tim’s): “I’m pretty sure that in another half-generation or so, a company that doesn’t do blogging is going to look weird and maybe a little shady.”