Social Charlene, Social Cisco

January 8, 2008

Charlene Li laments “the proliferation of niche social networks” and contrasts it with the reality of a single social graph. She hopes that the Data Portability cavalry will rescue us, and so do I.

Talking of niche social networks, Cisco has just revealed its plans to enable firms to create yet more of them. The firms can then monitor interactions within the networks. It sounds a little bit like spying, but it’s really just market research, wrote Mashable Kristen, thus providing one of the best lines on business 2.0 I’ve ever read.

So Cisco, like Amazon, is part of the proliferation problem. I wondered earlier if Amazon will be part of the solution. Today, I have the same question about Cisco. In particular, I wonder if they will support the Data Portability Workgroup (DPW).