Qtrax Execution

A few days ago, many were the pixels devoted to the music service Qtrax. I quoted, with tacit approval, some harsh words about the Qtrax model.

It now seems that Qtrax’ model is brilliant compared with its execution. It deserves a place in the how-not-to-launch-a-business category: if a startup is going to spend nearly $1 million announcing a new digital music service claiming more than 25 million free legal song downloads, it might want to coordinate its announcement with the music labels it is supposedly partnering with.

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