A Business Week cover story in May 2005 argued that “blogs will change your business.” This week, authors Stephen Baker and Heather Green took the interesting step of annotating the article with updates.
For example, the 2005 article remarked that: “Six Apart, a four-year-old San Francisco company, leads in blog software.” A 2008 annotation adds that: “We also should have mentioned WordPress, a highly influential open-source blog platform.”
The article has a new title: Social Media Will Change Your Business. The last three years have seen the rise of Facebook, Twitter, etc.
It’s interesting to see Business Week using the web to update a much-downloaded and frequently-linked article from a few years ago. Good for BW, and for Stephen and Heather, for having the nerve to admit the ways in which the original article has dated. To say that it’s dated isn’t to look down on it. In 2005, I didn’t see Twitter coming (although I would have mentioned WordPress).