Yesterday’s New York Times carried an article on The Best Kind of Traffic for Web Sites. Here’s the bottom line.
That honor goes to the people who arrive at a site by typing its Web address directly into their browsers or clicking on a bookmark. Such visitors, who tend to be repeat customers, linger the longest, spend the most money, and are the most likely to “convert” to buyers, doing so on 3.3 percent of their visits. On average, their visits are worth $5.69 apiece.
So some of these best web customers are people too dumb to bookmark? Apparently so, according to Engine Ready. I’ve linked to the firm’s site, since the NY Times can’t be bothered to.
Engine Ready was founded in 1998 as a Search Engine Optimization firm, and has had a blog since… 2008? So I have to refer you to the post entitled Why are there still boundaries between Web 2.0 and Web 1.0?