The Federal Trade Commission (FTC) now requires that “bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.” Many tech bloggers have weighed in (e.g., Mashable Adam), most mentioning fines of up to $11,000 per post.
I find the FTC requirement disturbing, since it implies that some bloggers are making serious $ – and I am not among them. Some are even scoring serious – if oversweet – juice drinks.
If anyone wants to send me a tshirt with the slogan “I blogged, but all I got was this lousy tshirt,” I will wear it, post about it, and tell the FTC about it.
One thought on “What's that you say, Mrs Bloginson, the Feds now turn their hungry eyes on you”
Very funny way to comment on a new regulation. Your post is the second time this week I’ve heard about this and so I’m paying attention. Thank you.