Frank Zappa said it (“Music is the best”), Ian Rogers is fond of quoting it. Ian’s most recent post is about the release of an album by a band he’s co-managing. I’ll give two tastes of how Ian sees the business of music. First, a quote including an ordered list.
At Topspin we generally talk about three stages of development: 1. Creating awareness. 2. Making connections. 3. Monetizing.
Second, I noticed as I read the post that Ian gives frequent shout-outs to partner organizations and to individuals. There’s that connection thing again.
Topspin (Ian is CEO) worked with Fanfarlo on their launch. Fanfarlo just released a video of themselves covering of “In The Aeroplane Over The Sea.” It’s amazing. I first saw it thanks to Heather at Fuel for Friends. You can see it there or at the band’s blog. Or both: it’s well worth watching at least twice.