The Networked Nonprofit, the book by Beth Kanter and Allison Fine, will be released on July 6. There’s a closer, and more important, date: Beth posts about the June 21 virtual book launch party date. She aims to concentrate (pre-)orders around that date, so that The Networked Nonprofit becomes a bestseller.
There are a bunch of things that Beth conspicuously doesn’t specify, at least not prominently enough for me to notice:
- A real world book launch event/signing here in the DC area, or anywhere else.
- Any reference to any real world stores or sales. I picture Beth and Allison descending on bookstores to hide copies of their book so that people will buy it at Amazon, thus keeping it high on the Amazon business bestseller list.
- A widget for the use of people who want to blog about the book and the virtual launch party.
- A hashtag for tweets and a tag for posts (I’m using networkednonprofit here).
Anyway, the books sounds great, and I intend to be at the virtual launch party.