Every restaurant has a presence on the web. It’s up to the restaurant to manage that presence. In fact, that’s true of every organization, but this post is about restaurants.
The restaurant may be represented on the web by review at sites like Yelp, and by mentions on blogs and at other social media sites. It makes sense for the restaurant to add its own web site. I jotted down some thoughts on restaurant web sites earlier this year.
- A simple front page is key, especially since potential customers may be mobile, hungry, and impatient.
- Current content is good. Customers want to know that the restaurant is still good and is doing interesting things. Search engines like current content too.
While rich and extensive content may be good, especially for upmarket restaurants, I don’t think it deserves a place on the above high-priority list.
With these thoughts on the back burner, I was interested to read about Chompstack in a RWW article by John Paul Titlow. Chompstack is a tool to build mobile sites for restaurants.
First thought: great idea, given the importance of mobile for restaurants. Second thought: is it necessary to focus specifically on mobile? The restaurant also needs a site that works well on laptops, desktops, etc., as well.
Like most people, I think of the hammer with which I’m most familiar. I could use WordPress to build a restaurant site that works well for the mobile customer and for the not mobile right now, but still impatient, customer. Such a site would of course have a built-in blog for current content such as reviews, specials, etc.
Restaurant web presence seems like a huge opportunity. I don’t see many restaurants with really good web sites. I see many without a web site, or with site with more bloat than good information.
What do you think? Can you provide examples of restaurants with good web presence?