What makes you want to follow a particular YouTuber? My best answer is that they must be ELK: Enthusiastic, Likeable, Knowledgeable.
Merphy Napier is my first ELK. Merphy is a booktuber: she posts videos about books and authors, mainly in the genre of fantasy fiction. Here’s the video she posted earlier today, about her favorite authors as of late 2020.
If you watch the video, you’ll certainly see that she is Enthusiastic. I think you’ll find her Likeable, but that is of course very subjective. As someone whose reading overlaps with hers, I can testify that she is Knowledgeable about the genres she reads.
In future posts, I’ll post about other ELKs. Some, but not all, will be booktubers.
In the meantime, you are your favorite ELK YouTubers? Or what are your criteria for YouTube excellence?