Joss Whedon's Dr. Horrible

What’s Dr. Horrible? “A supervillain musical, of which, as we all know, there are far too few.” It’s currently streaming, free of charge and free of ads.

But Joss has a master plan to make money from it. I was thinking of wisecracks along the lines of “Joss the big media business model slayer” but Joss’s plan is not going to slay that old, tired model (although other things might).

Dr. Horrible is packaged into three episodes, each about 15 minutes long. Thus it’s about as long as a one-hour episode of a TV show. No ads, remember? Currently free, remember. But I shouldn’t forget to add that it’s free only until midnight tomorrow (July 20, I assume that’s midnight Hollywood time).