Dramatic Vista: Show’s Not Over Yet

Randall Stross, in Sunday’s New York Times, described the story of Windows Vista as “a tragedy in three acts.” The voices of the chorus reveal that all is not well in Vistaville. For example:

Jon… upgrades two XP machines to Vista. Then he discovers that his printer, regular scanner and film scanner lack Vista drivers. He has to stick with XP on one machine just so he can continue to use the peripherals.

Did Jon simply have bad luck? Apparently not. When another person, Steven, hears about Jon’s woes, he says drivers are missing in every category.

Then Randall unmasks the chorus members.

Jon A. Shirley, a Microsoft board member and former president and chief operating officer… Steven Sinofsky, the company’s senior vice president responsible for Windows.

You can probably tell that I like Randall’s dramatic framing of the Vista story. That’s why I extended it to refer to the chorus, and that’s why I’m going to take it yet further, and refer to five-act structure. I’ll leave you to read about the fourth act, falling action if you want.

Let’s think about the fifth and final act, dénouement. Wikipedia tells us that “tragedy ends with a catastrophe in which the protagonist is worse off than at the beginning of the narrative.” Again, I’ll provide an exercise for you dear reader: provide a

I note that tragedy is not the only type of five-act drama: “comedy ends with a dénouement (a conclusion) in which the protagonist is better off than at the story’s outset.” I wonder what conclusion to the drama of Vista could leave Microsoft better off? Maybe it can sell Windows! But who would buy it? That would surely require a deus ex machina.

redditpython.pngI’ve been rather slow to post this: two days is a long time in blogging. I was far quicker to post it to reddit, where it has done rather well. Yes, this is a rather gratuitous last paragraph, but I just wanted to include the cute reddit alien and yet another picture of a snake.

NY Times and Getting the Web

Yesterday’s New York Times carried an article on The Best Kind of Traffic for Web Sites. Here’s the bottom line.

That honor goes to the people who arrive at a site by typing its Web address directly into their browsers or clicking on a bookmark. Such visitors, who tend to be repeat customers, linger the longest, spend the most money, and are the most likely to “convert” to buyers, doing so on 3.3 percent of their visits. On average, their visits are worth $5.69 apiece.

So some of these best web customers are people too dumb to bookmark? Apparently so, according to Engine Ready. I’ve linked to the firm’s site, since the NY Times can’t be bothered to.

Engine Ready was founded in 1998 as a Search Engine Optimization firm, and has had a blog since… 2008? So I have to refer you to the post entitled Why are there still boundaries between Web 2.0 and Web 1.0?