The Learning Management System (LMS) market is a crowded one, but that isn’t deterring entry. Michael Arrington considers the launch of Canvas to be post-worthy. Its worthiness seems to stem from two aspects of Canvas: the founder, Josh Coates; and the video, which features a flamethrower.
Canvas is in some ways similar to Totara, which I covered about a month ago. The code is free/open source, and the intention is make profit from services, including hosting and support. In the case of Canvas, the for-profit organization is Instructure.
Canvas differs from Totara in that it’s for the academy, while Totara is for the enterprise. As you’ll know if you watched the video, Canvas has a very specific target. That would be (as Mike puts it) “the entrenched player in the University LMS space, Blackboard, and… its $377 million or so in revenue.”
One set of challenges arises from the difficulty of being an entrant into a segment that includes a large gorilla, as well as other incumbents. Canvas/Instructure has certainly made a bold, aggressive, and well-funded entry.
Another set of challenges relates to that fact of student life, social media. A quick look at Canvas suggests that it provides integration with Facebook (to name a social gorilla) rather than building social networking into the Canvas LMS itself. If so, I think that’s the way to go.
I tried to start using the Canvas in the early hours of this (Tuesday) morning. I submitted a support request shortly after signing up. I’ll post again, or update this post, when I’ve received a response to my support ticket and/or signup.